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Bid4Spots
 


Chelsea

Welcome to the Bid4Spots October update.

Last month the Bid4Spots team attended the Radio Advertising Awards in London to see the creative and planning talent from the past year. The awards saw our sister company, Maple Street Studios nominated for producing an advertisement in the New Advertiser category. A great night was had by all and congratulations to Jordan Thomas who produced the short listed commercial.

Our colleagues in the ITC department have also been busy working on a new Bid4Spots animated demonstration to illustrate exactly how Bid4Spots works. Go to www.lastminuteage.com to take a squizz at what they’ve been up to.

The weather is definitely turning, and it’s just another reminder that Christmas is around the corner. In this newsletter we have included a feature on how online retail and radio work together, with a case study on a Bid4Spots client from last year.

We’re also profiling a couple of different stations available on Bid4Spots – the Entertainment News Package and Gaydar Radio as well as giving you a quick update on how Commercial Radio stacks up in the UK – did you know that over 60% of people in the UK now listen to commercial radio?!

As always, it would be lovely to see you face-to-face so give one of the Bid4Spots team a bell on 0207 907 0680 for a chat or to arrange a catch up.

Chelsea
Account Manager Bid4Spots.co.uk




Bid4Spots We get new advertisers on board every week, here’s a list of just a few that have used Bid4Spots recently!

  • Autoglass
  • Rosetta Stone
  • Green Bee
  • ToolStation
  • Tempur
  • IDT Europe
  • Chitter Chatter
  • MadBid.com



Radio
  • Nine out of ten people in the UK listen to the radio *
  • Over 60% of people in the UK listen to commercial radio *
  • There are over 350 commercial radio stations in the UK *
  • 73% of 15-24 year olds listen to commercial radio *
  • There are 33 stations dedicated to the ethnic audience in the UK *
  • Commercial radio has 75% of local listening *
* Source: www.rab.co.uk



It seems like it was only yesterday that we were sitting on the sofa, recovering from last year’s Christmas dinner. But you can’t help but start noticing the odd Christmas stand, offer or decoration sneaking into your local department stores and supermarkets.

Nobody enjoys fighting through crowds for the last Hannah Montana on the stands, and with online shopping so prolific, people don’t have to anymore. At the click of the button they can, and do, order from the comfort of their own home.

Online retail and radio are a great pairing. According to an RAB survey, at any given time, 20% of people who are online are also listening to the radio, with 50% saying that they had listened to the radio whilst online in the past week. This means they are only a click away from your product.

Last year Bid4Spots ran a pre-Christmas campaign for a new online retail client, who had never used radio before. Over two weeks they managed to get coverage across 13 stations in the South East, and recorded a noticeable uplift in their online activity in that specific region during the campaign. They were not running any other media activity.

To find out more about radio and online give one of the team a buzz on 0207 907 0680.




Gaydar What is it?
The most visited digital radio station online in the UK with Gaydar brands accounting for over 70% of gay/lesbian traffic on the internet in the UK

Broadcast on?
DAB for London and Sussex Coast

Who is their primary listener?
ABC1, 18-34, heavily male biased

How many weekly listeners?
340,000 listeners

How do I get it on Bid4Spots?
Create either a National Auction or Any Available Markets auction and select other stations to compete in the auction
 
Entertainment News What is it?
The largest syndicated showbiz bulletin in the UK. Bulletins are broadcast at least 3 times every weekday (Approx: 11am, 3pm & 7pm)

Broadcast on?
Airs on 137 commercial radio stations

Who is their primary listener?
Anyone who loves Show Biz and Celeb gossip!

How many weekly listeners?
Reaching 9.6 Million Adults each week

How do I get it on Bid4Spots?
Create a National Auction and select other networked programs to compete in the auction



If you would like any further information, feel free to give us a call on the Bid4Spots hotline – 0207 907 0680 – or go to the website, www.bid4spots.co.uk, and log in for your own free account to have a play around.

Telephone: +44 (0)207 90-70-6-80
E-Mail: CustomerService@bid4spots.co.uk

Bid4Spots.co.uk is the trading name of Auction Media Limited.


*** Watch the UK Bid4Spots online demo, click here and follow the "Advertisers Demo" link***



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