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Welcome to the Bid4Spots December update!

With all of the snow and wintry weather it is definitely starting to feel very Christmassy across the UK! It's time to break out the mulled wine and mince pies!

We've been seeing a lot of auction activity over the past few weeks, with some very competitive and interesting auctions. Clients have been achieving airtime across National, Regional and Local stations all over the UK. Get in touch with us if you would like to see any case studies.

In this newsletter we've got a case study from a recent local campaign, as well as information on Bid4Spots US launching a trading platform for the online marketplace. Wales gets it's first National Commercial station come January 1st and we've got information on that as well.

January trends show that there is a lot more availability at this time of year, so if you are looking for any exposure it is a great time to give Bid4Spots a go. Call us on 0207 907 0680 for more information.

Don’t forget, because of Christmas and New Year deadlines the auctions for the two weeks over the holidays come forward to before Christmas. See the deadlines below so you don't miss out!

Have a great holiday!


Account Manager Bid4Spots.co.uk


Frank CommsWe look after clients who need staffing solutions. For example our HGV recruitment client wanted drivers in London urgently for the Xmas period. The money they used to spend on a couple of adverts in a national press was given to Chelsea at Bid4Spots to trial their service. She got spots across a couple of high profile London stations and a happy client reported their phones rang off the hook.

We have since repeated this campaign - all tremendously successful. The service is superb and the process very easy.

From now on Bid4Spots is a definite on our schedules!

Mel Sims
Managing Director

Auction Criteria  
Market Sector Financial Services
Investment £5976.69
Demographic CDE Internet Using Adults
Location Wales, Manchester, Lincolnshire
Timing 20/09/2010 – 17/10/2010
Auction Results  
Spot length 40 seconds
Total Spots 746
Number of stations 9
Total Impacts 5,066,000
OTH 6.9

Airtime w/c
Auction Deadline
Auction Results
27th Dec
Monday 20th Dec
Tuesday 21st Dec
3rd Jan 
Tuesday 21st Dec
Wednesday 22nd Dec

Bid4Spots Goes Online
Bid4Spots US will be expanding into online display advertising come January 6th 2011. The site will work in the same way as the radio platform, with clients entering their advertising brief including demographic, region and maximum cost, with web publishers bidding against each other to bid down the cost per impressions. The platform is now open for publishers and clients to sign up for the auctions starting in the New Year. For more information get in touch with Bid4Spots UK and we can point you in the right direction.

Absolute Radio 00sAbsolute Radio 00s
Absolute Radio continues to fill out their digital portfolio with the launch of Absolute Noughties last Friday. The station broadcasts to London only at the moment, acting as a sister station to Absolute 80s and Absolute Radio 90s, both launched earlier this year.

Absolute Radio 00s offers listeners a blend of the biggest-selling guitar bands such as Coldplay, the Killers, Muse and Kings of Leon alongside credible 00s crossover acts including Outkast, Black Eyed Peas and Eminem. Tune in to your DAB now to try it for yourself, or if you're outside London listen online.


Real Radio WalesReal Radio
Wales' first National Commercial radio station launches on Monday 4th January, when Real Radio Wales starts broadcasting across the nation.

Real currently broadcasts in the South and West of the country but will be extending it's reach into Mid and North Wales.

GMG Radio Chief Executive Stuart Taylor said: "As the very first station under the Real Radio brand we are delighted to be extending its coverage area and bringing an exciting and much loved radio station to people throughout Wales."


Telephone: +44 (0)207 90-70-6-80
Web: www.auctionmedia.co.uk
E-Mail: CustomerService@bid4spots.co.uk


Bid4Spots.co.uk is the trading name of Auction Media Limited.

*** Watch the UK Bid4Spots online demo, click here and follow the "Advertisers Demo" link***


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