£2.7 Million Extra Revenue Injected into Radio Industry from Unsold Airtime
Bid4Spots UK is celebrating three years of trading this week, with almost £3million going into the auctions to date.
The online platform, which offers radio stations a way of selling their unsold inventory in a secure and confidential manner, has seen massive growth over this time with notable clients including Akzonobel, The Salvation Army and WeBuyAnyCar.com
'We're delighted with the success of Bid4Spots in the UK and are excited about continuing our expansion on both sides of the pond,' says Dave Newmark, Bid4Spots CEO.
The site hosts a reverse auction where clients upload their advertising briefs, and then all radio stations fitting the brief can bid against each other to win a share of the client's budget.
The advertiser wins campaigns across multiple stations, each offering the most cost-efficient CPT against their initial brief.
'Bid 4 Spots works well for our stations as it not only uses the unsold inventory for the following week, but provides some nice additional revenue which requires very little work,' says one radio station bidder.
'The format is very easy to use and even provides a level of excitement and anticipation to see how much we have won!'
The key clients that use Bid4Spots are usually new to radio or lapsed radio spenders, and clients to whom ROI is key such as the Charity and Direct Response sectors.
Bid4Spots was launched in the UK on September 13 2007.
For more information please contact Bid4Spots on 0207 907 0680.
Telephone: +44 (0)207 90-70-6-80
Bid4Spots.co.uk is the trading name of Auction Media Limited.
*** Watch the UK Bid4Spots online demo, click here and follow the "Advertisers Demo" link***